Email marketing is typically my go-to advertising method, but I’m thinking of getting into the direct mail market as well. If you’re in the same situation, try CompactLists.com for creating targeted consumer mailing lists. By far, my favorite tool is the demographic targeting, but you can also put together lists based on drive-time and radius mapping.
Cheers!
Along with CompactLists, there are other companies that specialize in targeted consumer mailing lists like ConsumerBase.